Rocket: Scent logos for the TCS
Under the slogan «Does Your Car Smell Like New?», the TCS Waldstätte Chapter is promoting its vehicle inspection services at its own testing center in Emmen through a direct marketing campaign. The agency Rocket Powerful Advertising is responsible for the campaign.
Flyers with fragrance logos were distributed to around 23,000 letterboxes in the Lucerne region. The advertising media hang out of the letterboxes and are intended to reach people who do not want advertising in their own letterboxes. The campaign is aimed at both members and non-members of the TCS. The scented logo is both an eye-catcher and a giveaway: it is intended to promote the TCS offer in the cars of the target group over a longer period of time. The direct marketing campaign is supplemented with PR reports.
The Lucerne-based advertising agency Rocket Powerful Advertising was responsible for the concept and creation. The special mailing was produced in the Brändi Foundation's workshops and distributed by Swiss Post.
Responsible at the TCS Waldstätte section: Alex Mathis (Managing Director).
