Draftfcb/Lowe Group: motorcycle campaign for BMW Motorrad

For the campaign, the agency developed the image of a motorcyclist who is drawing so-called "donuts" on the asphalt with his rear wheel out of pure joy. He curls the price of the sporty entry-level model onto the surface.

Responsible at BMW Motorrad: Roland Kohler (Head of Marketing BMW Motorrad), Finn Stein (Marketing). Responsible at Lowe: Daniel Comte (ECD), Boris Beuckmann (text), Andrea Huber (AD), Cinthia Stettler (graphics), Rolf Jeger, Nina Marti, Myriam Dünnenberger (consulting), Daniel Tschanz (Creative Director Online), Patrik Rohner (image editing).