Agence Trio: Campaign realized for Pfister Villeneuve
For the launch campaign of its 21st store in Villeneuve, Pfister has asked Agence Trio to dig deep into its creative toolbox. The result is a comprehensive communications campaign with the tagline «Pfister unpacks its bags in Villeneuve.».
The eye-catcher is a red suitcase full of furniture ideas, which stands conspicuously in the landscape around Lake Geneva, according to a press release from the agency. With poster advertising, radio spots, invitations for the press, VIPs and partners, communication is omnipresent throughout the entire catchment area and is also supported by a national promotional brochure. Trio is also pulling out all the stops in street marketing - flyers and competition cards are being distributed in the region around Villeneuve using a giant mobile suitcase. During the opening, visitors can use them to take part in a tactile game designed by Trio and developed by Atracsys. After the opening event, all decoration fans from Chablais to the Upper Valais will be made curious about Pfister Villeneuve's spring offers in a second wave.
Responsible at Agence Trio: Mélanie Mudry (consulting), Jesus Gonzalez (AD), David von Ritter, Chloé Petit (text), Christophe Muller (multimedia), Frank Neidhardt (photorealism). Responsible at Möbel Pfister: Franca Christen and Andrea Lochinger.
