Ogilvy & Mather: Worldwide campaign realized for the launch of the new Ford Focus
The Ogilvy & Mather agency has developed a campaign for Ford. The campaign includes TV commercials, posters, and dealer advertisements.
The new Ford Focus brings a breath of fresh air to the compact class, the agency writes in a press release. With its numerous standard features and assistance systems, it makes its competitors look technologically outdated. This is why the idea of "Start more than a car" is at the heart of the campaign. In the first wave, three 20-second TV commercials will each demonstrate the functionality of one assistance system. The parking assistant, the blind spot assistant and the lane departure warning system will be featured. The TV commercials will be flanked by posters and dealer advertisements.
According to the press release, the campaign is a first for Ford: for the first time in its history, Ford is launching an advertising campaign that will be used in all markets worldwide. The campaign will be launched in Switzerland on April 8.
Responsible at Ford Motor Company (Switzerland): Danijel Dzihic (Marketing Director Ford Switzerland), Duri Sulser (Head of Communications & Events), Marc Brunner (Brand Manager PW). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Priska Meyer (AD), Fabian Küchler (text), Sabine Furrer (consulting), Nicolas Vetsch (assistance).
