Plan.Net Suisse wins online account from BSH Hausgeräte
Zurich-based Plan.Net Suisse has won BSH Hausgeräte as a new customer. In the future, the digital agency will be responsible for the national Internet presence of Bosch, Siemens and Gaggenau in Switzerland.
In the pitch to win the budget for the group of companies, Plan.Net Suisse was able to prevail over three other agencies, according to a statement on Wednesday. The national budget is for the maintenance and further development of the websites of Bosch, Siemens and Gaggenau. As consumers nowadays primarily obtain information on the Internet before buying household appliances, special attention is being paid to optimizing and expanding the Group's websites, the statement continues.
The conception and creation of display campaigns are part of the long-term cooperation between BSH and Plan.Net. Additional concepts for search engine optimization are also developed and implemented specifically for the Bosch and Siemens sites. In addition to strategic and conceptual consulting, the tasks of the Swiss agency include the implementation of the proposed optimization as well as regular competitor analysis and the picking up and implementation of trends and current developments.
Responsible at BSH Hausgeräte: Lea Goldblum (CRM/Online Manager), Marc Wiefel (Head of Marketing Bosch/Siemens/Gaggenau Switzerland). Responsible at Plan.Net Suisse: Yvan Piccinno (Managing Partner), Kevin Hansen (Account Director), Jolanda Häberli (Account Manager).
