Publicum: New tool for Internet monitoring
The media research and consulting firm Publicom has launched a tool called «Netinsite» for monitoring and analyzing brands and issues on the Internet.
The tool enables the search, filtering, analysis and distribution of business-critical content from the Internet. Netinsite's customers learn the essentials from around one million new entries on news portals, blogs and social media every day. The source list includes around 40,000 news websites from 180 countries - with a focus on the emerging markets of Eastern Europe, Asia and Latin America. Netinsite is a browser application. In addition to the real-time search with archive and automatic translation into ten languages, the tool offers comprehensive options for statistics, visualization, publication and distribution of search content.
