Schneiter Meier Külling becomes Schneiter Meier
The Zurich-based branding agency Schneiter Meier Külling is also formally severing ties with founding member and third namesake Ruedi Külling in its agency name. The agency is now called Schneiter Meier.
(Image: Philip Meier (left), Andy Schneiter (right))
Ruedi Külling has not been operationally active for three years and is no longer on the board of directors. The name change to Schneiter Meier clarifies the orientation as an owner-managed agency for brands with the two partners Philip Meier and Andy Schneiter, according to a statement on Monday. The strategic focus on the three core areas of branding, packaging and publishing will be maintained.
Current clients of Schneiter Meier include Migros, Geberit, Sanitas or Implenia. Over the past 20 years, the agency has developed and launched national and international brands such as Coop, Georg Fischer, Pfister, Rhäzünser or Mövenpick.
