Goldbach Interactive: Relaunch of the Ricola website
Ricola.ch, the Swiss corporate website, has been given a fresh new look. Goldbach Interactive was responsible for the redesign. The agency was fully in charge of the redesign, revising and producing the design and content, optimizing the page and navigation structure, and implementing a new CMS.
A showroom and teaser area invites visitors to Home to discover the site. Access to the Ricola products is via the product lines and, on the second navigation level, via the flavors. The user thus finds all products combined in one showroom.
A central element of the website is now the magazine "World of Herbs", in which everything revolves around the company's raw materials, the 13 herbs. The site also features information about the company and an entertainment section: In addition to commercials, the current company video, ringtones and wallpapers, the latter also contains two games integrated into the site - the herb memory and the herb quiz.
After the launch in Switzerland, the roll-out of the international websites will follow in the next few months. According to Goldbach Interactive, the CMS Kentico allows flexible administration of the country pages, which will be gradually adapted to the new design.
To the website: Ricola.ch.
