Top of the week 2: Swiss prove themselves as a film nation
The Switzerland-bashing critics of the past few days can shut up again. While our soccer players are stuck at a big fat zero, the Swiss national advertising film team is on a scoring spree at the “Die Klappe” moving-image competition in Hamburg.
After the steep pass with 12 entries on the shortlist, eight films went straight into the jury's net. This corresponds to a Swiss share of almost 20 percent of the entire competition, where 274 entries from Germany, Austria and Switzerland battled it out for 45 keys. A detailed match report will be available after the awards ceremony on April 7. During the two-day judging last Friday and Saturday in Hamburg, entries from only four Swiss agencies were discovered. Two shared the eight flaps, including gold. The "Steinbrocken" for Switzerland Tourism by Spillmann Felser Leo Burnett and the Sunrise and Migros Klubschule spots by the same agency made it onto the shortlist. Pius Walker is still in the running with the "Zonenplan" for Greenpeace as well as Möbel Pfister and Rega. Seed Audio-Visual Communication beguiled the jury with a "Kiss" for Ricola.
