New LGK: Summer furniture for staying at home
Going on summer vacation is nice. But sometimes it's even nicer to stay at home. The Neue LGK shows this with a wink in its new summer living campaign.
Some of the motifs also hang as giant posters on the facades of Interio furniture stores. The communication is complemented by a summer living catalog and a presence at the summer furniture exhibition in the Glattzentrum.
The advertisements (double, half and quarter pages) can now be seen throughout Switzerland.
Responsible at Interio: Reto Waidacher, Werner Jakob, Eveline Jakob. Responsible at the New LGK: André Benker, Hans Tanner (creative direction), Antonio Lopez (text), Fabian Esslinger (art direction), Andrea Bachofner (graphics) Petra Zehnder, Jasmina Fischer (consulting), Christoph Kern, Annette Fischer (furniture photography), Ansichtsache (image processing).
