Update: Cantonalbank.ch general overhaul
For six years, the Swiss cantonal banks’ website remained largely unchanged. Following a complete overhaul by the internet and media agency Update, the portal now features a new design, structure, and technology. The extranet for marketing managers has also been revamped.
After a complete renovation, almost everything is now new. A modern and CD-compliant design should make it easier for visitors to find their way around. By structuring the content into sections for "Private Clients", "Corporate Clients" and "Private Banking", visitors can quickly find the information they are looking for. The "Media Center" now archives all communications from the Association of Swiss Cantonal Banks (ASCB) and network partners dating back to 2004. The ASCB annual reports from recent years are displayed as flip page catalogs, and the latest TV commercials can also be played directly in the browser.
Marketing forum on the extranet
Parallel to the redesign of the public website, the ASCB extranet for cantonal bank employees was also upgraded. The communication platform for increasing the efficiency and cooperation of the 24 cantonal banks was supplemented by a forum for the marketing experts of the ASCB members.
The website redesign and extranet extension were designed and implemented by Update. The Zurich agency has already built the now replaced homepage and has been supporting and advising the ASCB on its Internet activities since 2003.
Responsible at Update: Oliver Arnoczky (project management), Markus Hasler (design), Sam Koch (programming).
