Euro RSCG Zurich: Looking for the cable box for Swisscable
If you want digital TV, video on demand, internet, telephony and hybrid television, all you have to do is find your cable socket. To remind people of this, the creatives at Euro RSCG Zurich have developed a new campaign for Swisscable, the association of cable network operators.
This presents the moment when people find their cable box at home in a funny and charming way. On the wall behind cupboards, chests of drawers or even under beds - just where it sometimes hides. Designed as an integrated campaign, in addition to three TV commercials, online banners and a modified homepage on air. In addition, the individual cable network providers have various print subjects available for use. The campaign can now be seen in German and French-speaking Switzerland.
Responsible at Swisscable - Association for Communication Networks: Reto Zumoberhaus (Head of Strategy and Marketing). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Christian Bobst (CD), Philipp Lengyel (AD), Wolfgang Bark (text), Regine Cavicchioli (graphics), Lucia Staub, Niklaus Huwyler (consulting), Roman Emunds (strategy). Picture editing: Patrick Rohner. Film production: Markenfilm Switzerland. Director: Navid Abri.
