ISA: Two sponsoring projects from Switzerland receive awards
The Faspo Sponsoring Association presented the International Sponsoring Awards (ISA) in Hamburg on Thursday. IMG (Switzerland) was also honored for its "Charles Vögele Fashion Days Zurich 2010" project and the Würth Group for its sponsorship commitment to the Tour de Suisse.
The IMG agency received the award in the "Media" category. The fusion of a fashion event with a TV casting show in the run-up to the event on the one hand, and media partnerships with various publishing houses on the other, persuaded the jury to award the sponsorship concept. "Charles Vögele Fashion Days covers all important channels cross-medially and creates a highly professional link between an event and a TV format," the jury stated in the official press release. Charles Vögele Fashion Days Zurich is a four-day fashion event that was held for the first time in Zurich from November 3 to 6, 2010. Swiss fashion chain Charles Vögele was won as the title sponsor.
The Würth Group, which was the main sponsor of the Tour de Suisse, also received an award in the "Sports Sponsorship" category. According to the jury, the company succeeded in deepening customer relationships and charging them with emotion. The overall concept was designed very professionally and accompanied by extensive performance and impact monitoring.
