Kuoni Brand Report appears as a feature article
On March 22, 2011, Kuoni published its 2010 annual report in the form of a daily newspaper. Within the report, the Brand Report serves as a standalone section, similar to a culture section.
The Brand Report offers a compilation of texts on tourism. Renowned authors, essayists and academics such as Hans Magnus Enzensberger, Orhan Pamuk, Thomas Steinfeld, Wolfgang Scheppe and Simonetta Carbonaro are represented with contributions, as Kuoni writes in a press release on Wednesday.
The starting point for this year's Brand Report was the third Kuoni Getaway Council held in Venice in November 2010. There, travelers and thinkers discussed tourism and laid the foundations for a comprehensive reflection on the future of the industry. The interim result of this discursive debate with more than two dozen articles is now presented in the Brand Report. The Feuilleton was the perfect place to present this discussion, not least because the newspaper's minimalist design makes a statement in favor of the most effective communication.
The brand report will also be published on the website The-detourist-100.org (German version) invite an open dialog about the future of travel and do not represent a conclusive theory of travel in the 21st century.
