GFS Communications: Bearded poster campaign for Kloten Flyers
For the 2011 playoffs, the St. Gallen agency GFS Communications realized another poster campaign for the Kloten Flyers.
From around 400 poster sites in the greater Zurich / Aargau area, the players - sporting really long beards - looked confidently towards the final rounds. The campaign theme is underpinned by the slogan: "Ready for long playoffs"
