SFLB: Giant puzzle abandoned for Swisscanto
The slogan for Swisscanto’s new fund promotion is «Having time makes you happy.» Time to solve the giant Sudoku puzzles created by Spillmann/Felser/Leo Burnett or to fill in the crossword puzzle posters.
The message is that those who invest their money in Swisscanto funds have more time for other things. Swisscanto is giving people a taste for having more time themselves. From March 16 to April 6, giant sudokus will be set up one after the other in Lucerne, Zurich, Lausanne and Basel. Anyone can help solve the giant puzzles on site. And with posters to fill in yourself, the puzzles continue everywhere else too. There are more tricky puzzles on Swisscanto-zeit.ch. The main prize is Swisscanto investment funds with a total value of CHF 10,000.
Responsible at Swisscanto: Urs Wieser (Head of Marketing), Roman Kappeler (Communications), Felix Cabernard (Project Manager Client Marketing). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (ECD), Patrick Suter, Dan Strasser (CD), Roland Buob (AD), Christian Stüdi, Patrick Suter (text), Pam Hügli, Ivana Giannakis, Patricia Kuster (consulting). Puzzle production: RätselMedia Lotti, Oswaldo Lotti. Programming: Station. Event realization: Compresso.FastBreak.
