ZurichTokyo: 3D space created for Sony
Sony has commissioned the agency ZürichTokio to eliminate any gaps in knowledge and uncertainties that end consumers may have about 3D. To this end, the agency designed a 3D room at Media Markt Sihlcity.
The room is designed to impart knowledge in a fun way. In addition to the latest games, Sony 3D hardware such as televisions, cameras and the PS 3 can also be tested.
Responsible at Sony Europe Limited, Weybridge: Patrick Owen Meier (Head of Retail Marketing). Responsible at ZurichTokyo: Daniel Donati (Creative Direction), Karin Glarner (Art Direction/Graphics), Laura Donati (Consulting) Werktag (Realization).
