A clear yes to spring
Rod relies on social media for the Manor label Yes or No. An app for the iPhone was also created for this purpose, with which you can photograph yourself in the style of the campaign.
Wild Romance" is the theme for the spring fashion season at Yes or No. This means that the "Against normal" leitmotif introduced for advertising in fall 2010 is also entering a new round. Following a video clip last October, in which the winner of a model competition determined via Facebook had to fight his way through an urban backdrop, the creatives at Rod Kommunikation are continuing to focus on social media for the young brand. Rod has developed a campaign for Manor's in-house fashion label that reinterprets the central theme of the collection and implements it for various channels. In addition to advertisements, an app for the iPhone is also used, with which you can photograph yourself in a vintage look true to the campaign motto. As a label that demands clear answers - yes or no - for or against a trend, Yes or No aims to set an example against fashion monotony. pan
