Fashion instead of lifestyle
Cavegnwerbung continues to promote the new brand identity of the Zurich-based fashion house Modissa, drawing attention with eye-catching accents on the giant poster.
Like the brand, its appearance should be classic and consistent. To set itself apart from the world of fast-moving trends, Modissa continues to build on the motto "fashion instead of lifestyle". After all, women in their mid-thirties don't change their tastes with every trend, but look for the style of great fashion. And Modissa is all about this great classic world of fashion. The label's customers value style advice, attitude and quality. Cavegnwerbung's campaign continues to express this through large-scale and striking motifs. The images stage the journey of classic fashion from the design sketch to the dress that lasts for seasons. I know what I want. The claim expresses the self-confident attitude of the customer. This self-confident commitment is also expressed in the media. In addition to a poster campaign, Markus Cavegn and his designers Christ Burkhard and Daniel Soldenhoff as well as copywriter Markus Rottmann and photographer Julien Vonier are also using megaposters - highly visible on the façade of the Modissa main store and in Zurich's main railway station. Andreas Panzeri
