Perfect ambassador
JWT+H+F has created a new campaign for Maestro Lorenze as a tribute to Italian culinary culture, featuring a commercial and a cover version of Umberto Tozzi’s hit «Ti amo.».
Maestro Lorenzo has been one of the most popular coffee brands in Switzerland for years. The quality product from Andezeno in Piedmont represents the highest Italian coffee-making art. In order to further sharpen this image, the agency JWT+H+F carried out a comprehensive brand analysis to identify the essence of the brand and established that Maestro Lorenzo contains everything that the Swiss appreciate about Italy: The passion for the finer things in life is expressed in the use of the best raw materials as well as in the time that is taken to produce and enjoy them. With a new campaign, JWT+H+F is now making "a veritable declaration of love to the Italian culture of enjoyment", as Remy Fabrikant puts it. Real Italian baristas also make an appearance in a commercial by Reto Salimbeni's Manifesto Films. pan
