Felix H. Mende returns to SPR+
The current Managing Director of Swiss Poster Research Plus AG (SPR+), Urs Hofmann, will leave the Swiss institute for out-of-home advertising research in April 2011. Chairman of the Board of Directors Felix H. Mende, who led the company until 2008, will take over the management again.
Urs Hofmann joined SPR+ as Head of IT in 2006, took over the management in 2008 and is now leaving the company at his own request. Felix H. Mende, who originally set up Swiss Outdoor Advertising Research, will take over the management of the company again from April 1, 2011 and resign from the Board of Directors. He is moving from Affichage Holding back to SPR+. Prior to this, he worked as a management consultant at Input Consulting in Zurich and at the Hapag-Lloyd shipping company in Hong Kong. Felix H. Mende studied business administration at the University of Fribourg (lic. rer. pol.). He helped shape the global guidelines for out-of-home advertising research launched by Esomar (European Society for Opinion and Marketing Research) in 2009 as a member of the steering committee and the technical committee as a representative of the Federation for Outdoor Advertising Fepe. The media professional has the necessary expertise to further develop Swiss out-of-home advertising research in line with the medium and the market, taking international developments into account, the institute said in a press release.
