FBM Communications: New appearance for the real estate service provider Priora
The companies Swissbuilding, Bauengineering, Avireal, and Winsto, which are part of XO Holding, are merging to form the Priora Group. FBM Communications is developing the corporate design for the group.
The merger of the companies to form Priora serves to ensure a uniform market presence, the use of synergies and the combined capital strength. To this end, a highly recognizable logo was designed to convey modernity and independence. The four companies have been operating under the Priora Group umbrella since February 1, 2011.
The agency FBM Communications is creating the business papers, an image brochure and document folder, a website, which will go live on April 1, image advertisements and the corporate design manual for the Group. An employee booklet was created for employees. It contains the company's values translated into words and images, the company's direction and all relevant information about its image.
Responsible at Priora Group: Hans-Peter Domanig (CEO), Claudia Aepli (Head of Corporate Communications). Responsible at FBM Communications, Zurich: Car-men Schiltknecht (CD, conception and consulting), Marianne Kieser, Corina Bertschi, Stephanie Büchel (logo design, corporate design, corporate communications), Joan-na Peyer (event realization, production supervision). Print: Reproscan, Zurich.
