Küttel Laubacher: Putting the Easter Bunny on hold
Arosa is one of the few destinations to extend its full range of snow sports activities through Easter Monday, April 25, 2011. The Küttel Laubacher advertising agency is spreading the good news for Arosa Tourism with a poster campaign.
The campaign conveys the message about the extended ski season under the motto: "While skiing-enthusiastic families and couples can still enjoy snowy slopes in Arosa until Easter, the Hare family - and therefore the Easter Bunny - will have to wait a little longer". This campaign is underpinned by discounts on overnight stays, ski passes and snow schools for all Coop Hello Family members.
Responsible at Arosa Tourism: Pascal Jenny (Tourism Director). Responsible at Küttel Laubacher advertising agency: André Laubacher (AD), Nicole Laubacher (creation), Raphaël Surber (text).
