Cooperation between Graubünden Holidays and Heidiland Tourism
In the border region between Graubünden and the St. Gallen Oberland, a high-level tourism partnership is being formed for the first time. Graubünden Ferien and Heidiland Tourismus are joining forces in marketing.
From the beginning of March, the tourism umbrella organizations will undertake to coordinate their marketing activities and expand their activities, according to SDA. The core element is a marketing performance mandate from Heidiland Tourism to Graubünden Ferien. Summer tourism in particular is to be strengthened.
Touristic Heidiland has been in existence for two years and comprises the regions of Walensee, Pizol and Flumserberge. The Bündner Herrschaft, where the story of Heidi and Geissenpeter takes place in Maienfeld, also joined at the beginning of 2011. According to the press release, the affiliation of Bündner Herrschaft with Heidiland Tourism was the catalyst for the collaboration between the two organizations.
The first visible sign of the cooperation is the takeover of the La butia information point in the Heidiland highway service area by Heidiland Tourism. It has been operated by Graubünden Ferien since it was founded 20 years ago.
Graubünden Ferien has an annual budget of ten million francs at its disposal, while Heidiland Tourism has 3.4 million. Both organizations employ around 30 people each.
