Mediatonic new media agency of Pet-Recycling and Igora
Pet-Recycling Schweiz and Igora-Genossenschaft für Aluminium-Recycling, two organizations that operate independently of one another, have jointly awarded a contract to a media agency for the first time. The goal is to leverage synergies and facilitate joint planning.
Andy Lehmann was brought in as an external consultant to accompany the evaluation process. With him, 6 network agencies and 10 independent Swiss agencies were analyzed in depth at the beginning of the process and a pre-selection was made with five candidates who were invited to an agency presentation. This writes the agency in a statement. In a final presentation, Mediatonic from Geneva then prevailed against one competitor.
