JvM/Limmat: New campaign developed for Max Shoes
Max Shoes is presenting its Spring 2011 collection with a new campaign. After previously promoting women’s and men’s styles separately, the brand is now, for the first time, presenting a unified marketing campaign for both lines.
The motifs stage Max Shoes as real eye-catchers, as the agency writes in a statement. And in such a way that even the models wearing them are drawn into the spell of the new shoe trends. Four women's and two men's subjects were created, which can be seen on Bigposters and at POS throughout Switzerland.
Responsible at Max Shoes: Daniel Widmer (Head of Marketing, Member of the Executive Board), Marco Greco (Head of Communications), Giuseppa Netti (Communications Officer). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), Samuel Christ (text), David Hanselmann (AD), André Hermetschweiler, Alban Schelbert (graphics), Martin Samsel, Sabrina Arthur, Astrid Krauss (consulting), Ilonka Galliard, Erasmo Palomba (art buying), Anti Wendel (photography).
