Last but not least: Too much promised
If the snow conditions in February are as dismal as this year, ski resorts don't score points with kilometers of slopes or particularly modern lifts. The top selling point at the moment is the snow. It's obvious that there is some "cheating".
The media report a lack of snow, the winter ski resorts counter: "We still have snow!" Yes, but how much? Since it's all about the details, unconventional methods are sometimes used for measurement. The consumer magazine K-Tipp has discovered the cheat packs (current issue). Thawing weather for weeks, but supposedly no melting snow. That can't be true! The winter ski resorts admit to measuring sometimes in the village, sometimes somewhere else. Not necessarily the natural snow depth either. They make do with artificial snow. (It's best below the snow cannon anyway!) Sometimes it's simply estimated. This explains the consistent snow depths promised on the websites. Caught out! But why attract tourists with lots of snow when it's clear from the first descent at the latest that "snow" means a piste as hard as a rock with a touch of artificial snow on top? Sure, you can ski. And with good edges, it's even fun. So maybe it's better to change your strategy. For example, offer a combined subscription: Day ticket including edge grinding.
(Image: There is also snow here: Savognin, February 21, 2011; Keystone)
