The day of action

Will EgoKiefer AG come out on top with its new window line? Will ISA Sallmann AG come out on top with its new Schwinger collection? And who will win the new "Special Prize" category? Where the coveted trophies will go in the annual Marketing Trophy is just one of the many questions that everyone will be asking themselves on March 8 at the Swiss Marketing Day. Who will I get to know, meet again, win as a new customer - these could be other interrogatives in the run-up to an event that this year has a question of its own: "Valuable or worthless? Marketing for marketing" is the motto of the hotly anticipated industry summit at the KKL.

Trendspotter in Lucerne

Once again this year, a top-class panel has been put together in the city of lights. Marketing veteran Prof. Dr. Philip Kotler, for example, will be connected via video webcast, while Jeremy Gutsche, known for his worldwide network of trend scouts, will be appearing sur place. The line-up is completed by luminaries such as Christian Belz from the University of St. Gallen, the German economic sociologist Holger Rust and Thorsten G. Truijens, an authority in the field of value-oriented management and the balanced scorecard. The event will be hosted by TV anchor lady Susanne Wille, who already proved last year how to be both brash and fair with the speakers.

New networking area

What characterizes the Swiss Marketing Day - that everyone can be not only a consumer but also a producer - will be optimized once again this year. In the knowledge that personal networking is always high on the agenda of those attending, the entire networking area will shine in new splendor. It has been designed in a lounge style for the first time for the Swiss Marketing Day 2011 and will thus provide even more stimulation for networking. All in the spirit of the inventors, who want to make March 8, 2011 at the KKL a hotspot for inspiring encounters. And they will. www.marketingtag.ch