Futurecom: The first interactive cookbook on Facebook
Futurecom recently began working with McCormick, an internationally active spice manufacturer. As its first communications initiative, the web agency created a Facebook fan page centered on the topic of cooking.
The declared goal is to unite all hobby cooks. The centerpiece of the new platform is the first interactive cookbook, which is to grow steadily through users, according to a statement from the agency. A basic stock of recipes is available - but the cookbook is to grow steadily through the users. Users can enter their own recipes and review, rate and comment on the recipes of their friends. In addition, favorite recipes can be printed out as PDFs. After one month, the brand can already interact with 750 fans.
In addition to the expansion of the cookbook, promotional events and advertisements are planned for the future.
Responsible at McCormick: German Iwona (Product Manager McCormick Switzerland). Responsible at Futurecom, Zurich: Pavic Milan (Art Director), Rufer Sven (Text), Läubli Oliver (IT), Remmers Nina (Consulting).
In addition to the expansion of the cookbook, promotional events and advertisements are planned for the future.
Responsible at McCormick: German Iwona (Product Manager McCormick Switzerland). Responsible at Futurecom, Zurich: Pavic Milan (Art Director), Rufer Sven (Text), Läubli Oliver (IT), Remmers Nina (Consulting).
