Success for Metadesign at this year's Rebrand Award
At this year’s Rebrand 100, two of Metadesign’s clients—Alpiq and Medi—were each honored with a «Best of Award» for the repositioning and redesign of their brands.
The new Alpiq brand was launched at the beginning of 2009. It was created from the merger of the Swiss electricity companies Atel and EOS and is present in 29 European countries, making it one of the continent's leading energy service providers. MetaDesign oversaw the development of the brand strategy and design right up to the launch and is still involved in ongoing brand communication today.
Medi is a global company in the healthcare market. It manufactures products for vascular diseases, orthopaedics, prosthetics and hospitals. The task of Metadesign was to express the repositioning of the brand from a basic care provider to a quality provider and to unite the four divisions under one umbrella brand.
The websites of Alpiq and Medi were rewarded with the 'Best of Award' for the step taken by the corporate brands, which is only given to the five best out of 100 award winners. Other Metadesign re-brandings were also honored: 'Distinction' was awarded to the work for Swiss health insurer Helsana, for global security software provider McAffee, for Munich Health, a brand for the global healthcare market, and for Chinese media house, Zhejiang Daily Press Group. The re-brandings for Deutsche Post DHL and the leading reinsurance company Munich Re were awarded a Notable.
Over 40 sectors from 21 countries are among the winners of 2010. The annually changing jury consisted of a multidisciplinary mix of 10 international industry experts.
Medi is a global company in the healthcare market. It manufactures products for vascular diseases, orthopaedics, prosthetics and hospitals. The task of Metadesign was to express the repositioning of the brand from a basic care provider to a quality provider and to unite the four divisions under one umbrella brand.
The websites of Alpiq and Medi were rewarded with the 'Best of Award' for the step taken by the corporate brands, which is only given to the five best out of 100 award winners. Other Metadesign re-brandings were also honored: 'Distinction' was awarded to the work for Swiss health insurer Helsana, for global security software provider McAffee, for Munich Health, a brand for the global healthcare market, and for Chinese media house, Zhejiang Daily Press Group. The re-brandings for Deutsche Post DHL and the leading reinsurance company Munich Re were awarded a Notable.
Over 40 sectors from 21 countries are among the winners of 2010. The annually changing jury consisted of a multidisciplinary mix of 10 international industry experts.
