Republica for Westside: poster campaign for ironing out
Republica created a poster campaign for the Westside leisure and shopping center with a unique twist: The posters feature clothes hangers attached to them, each with a coupon booklet.
Westside customers can currently benefit from 48 discounts and special offers in most of the 55 Westside stores. These 48 discounts are summarized in a coupon booklet. To make the campaign a talking point in the city of Bern, Republica has launched a self-service campaign for Westside. At six highly frequented APG outlets, posters were fitted with clothes hangers on which the coupon booklets were hung. With the message "Seize your profit", passers-by are asked to take the booklets and hangers with them.
The campaign was a success, the agency announced on Tuesday. Within a very short time on Monday, the first coupon booklets had been posted and dozens of passers-by had stopped in front of the billboards. The campaign will run until February 20. Until then, the posters will be continuously refilled with hangers and booklets.
Responsible at Neue Brünnen, Westside: Ludwig Nehls (Center Manager). Responsible at Republica: Roger Keller (overall responsibility), Stéphanie Schneuwli (consulting), Rahel Bühler (consulting assistance), Re Wilk/Chris Morgan (CD), Youri Laubscher (AD), Simon Matz (graphics).
