Unic: Analyzing the popularity of Swiss brands on Facebook
In a study, the internet service provider Unic identified the top 20 Swiss brands on Facebook. An infographic shows which Swiss brands are particularly popular on the social network and have the most fans.
The frontrunners are internationally oriented brands such as Toblerone, Nescafé and Lindt. There are also a striking number of other food brands in the top 20, including Nespresso, Nestlé, Lindor, Maggi, Suchard and Ovomaltine. Brands from the watch industry such as Swatch, Hublot, Tag Heuer, Tissot, Omega and IWC are also frequently represented. With 20 Minuten, a representative of the media industry also made it into the top 20. The specialists at Unic noticed that individual products of a brand often inspire more fans than the parent brand. For example, Migros Ice Tea, with a community of 82,000 fans, is more popular than Migros itself with 35,000 fans.
The basis for the survey of the top 20 was the brand selection of the Swiss brand posters (Markenplakat.ch). The selection was based on the following criteria: The brand was founded in Switzerland, it has an official Facebook page and is highly topical. For the fan numbers on the infographic, the cut-off date is February 9, 2011. It should be noted that all brands in the top 20 gain new fans every day, with the communities growing by up to 2.6 percent per week.
