Last but not least: a heart and a "plastic soul"

It’s not just florists who benefit from Valentine’s Day. The most romantic day of the year is a goldmine for the entire PR machine. Toy manufacturer Mattel skillfully capitalized on this, announcing the official reunion of Barbie and Ken on Monday. Touching, but coldly calculated.

Exactly seven years ago, on Valentine's Day in 2004, the longtime dream couple made headlines in the media with their separation. Even the Mirror reported on the "doll drama". Barbie had run off with the Australian surfer Blaine.

barbie

The reunion, which was made public on Monday, had been prepared with passion for weeks, with various Websites, Facebook, Youtube and Twitter. Ken kept surprising his beloved with romantic messages in which he assured her that she was the only "doll" for him. Barbie finally said "yes", changed her status on her Facebook profile - with more than 1.5 million fans, by the way - to "in a relationship" and is once again one heart and one "plastic soul" with her Ken. Absurd and ingenious at the same time. And how enviable are the copywriters who create such heartwarming stories like those of Barbie and Ken are allowed to write!

http://www.youtube.com/watch?v=F0IQBgfphk4

 

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