Weissgrund: Magazine for Addiction Info Switzerland realized
Sucht Info Schweiz (formerly the Swiss Center for Alcohol and Other Drug Problems, SFA) is reaching out to the general Swiss public for the first time with a magazine. The Weissgrund agency is responsible for the project.
The Zurich agency supported the non-profit organization in the concept development in the areas of content, design and distribution and realized the magazine in three languages. The magazine contains useful information for everyday life and provides tips. The current issue focuses on topics such as the online behavior of young people and alcohol in the workplace. In addition to experts, Swiss celebrities have their say. The magazine is currently available in doctors' surgeries and specialist offices throughout Switzerland.
Responsible at Sucht Info Schweiz: Michel Graf (Management), Monique Helfer (Communication). Responsible at Weissgrund: Gaby Wyser (project management), Isabelle Vloemans (consulting). Graphics: Anna Stoffel.
