SW: The Federal Certificate in Copywriting has been launched
On February 10, the sponsoring association presented in detail how to obtain the Federal copywriter certificate. In Zurich's "Metropol", in addition to the the compulsory details of the exam, there was also a freestyle copywriting performance by JaNaKlar, Jana Heinicke.
For around three years, exponents of the sponsoring association, consisting of Schweizer Werbung SW, Script, EB Zurich and Publicité Romande, have been working on the design of this certificate. Documents such as examination guidelines, instructions and other documents had to be drawn up and approved by the Federal Office for Professional Education and Technology (OPET). E
The first fruits of this work were presented on February 10. Roger Hausmann, president of the examination board for the copywriter's certificate; Heinz Egli, further education officer of SW and Ursula Gamper, managing director of Schweizer Werbung SW, showed the long way and presented the details of the examination to the 30 or so interested listeners.
In addition to all the duties, the attendees were also offered a (lyricist's) free program: "JaNaKlar", slam poet, gave a brilliant performance in which she showed what is possible with words. Precisely thought-out texts, elegantly delivered and wonderfully composed, according to a press release from the umbrella organization Schweizer Werbung SW.
Of course, in the vast majority of cases, copywriting is a compulsory exercise or a craft, says Roger Hausmann,Roger Hausmann, President of the examination board for the copywriting certificate. Everyday copywriting involves writing coupons, and headlines can rarely be created. But that is precisely why the craft has to be learned and also tested. He is therefore confident that he will receive around 30 applications for the first examination. And in around ten years' time, the aim is for this certificate to be part of every job application.
The first fruits of this work were presented on February 10. Roger Hausmann, president of the examination board for the copywriter's certificate; Heinz Egli, further education officer of SW and Ursula Gamper, managing director of Schweizer Werbung SW, showed the long way and presented the details of the examination to the 30 or so interested listeners.
In addition to all the duties, the attendees were also offered a (lyricist's) free program: "JaNaKlar", slam poet, gave a brilliant performance in which she showed what is possible with words. Precisely thought-out texts, elegantly delivered and wonderfully composed, according to a press release from the umbrella organization Schweizer Werbung SW.
Of course, in the vast majority of cases, copywriting is a compulsory exercise or a craft, says Roger Hausmann,Roger Hausmann, President of the examination board for the copywriting certificate. Everyday copywriting involves writing coupons, and headlines can rarely be created. But that is precisely why the craft has to be learned and also tested. He is therefore confident that he will receive around 30 applications for the first examination. And in around ten years' time, the aim is for this certificate to be part of every job application.
Three of the driving forces behind the association: Roger Hausmann, President script; Ursula Gamper, Managing Director of Schweizer Werbung SW, and Heinz Egli, Training Officer Swiss Advertising SW.
