Cavegnwerbung develops new appearance for Logismata

Logismata is expanding its business from a provider of financial software to a comprehensive strategic, consulting and technical partner for financial companies that want to optimize their consulting strategies. To this end, Cavegnwerbung redesigned the existing logo and modernized the CI. In addition, a visual world was developed that portrays the locations of major historical negotiation meetings. The historical negotiation is told in short sentences, dramatizing the incredible potential that lies in the optimization of direct negotiation talks. This is intended to illustrate Logismata's claim to find and exploit the potential for optimization everywhere. This image concept will be used on a new website, in a sales poster and other advertising materials.

Responsible at Cavegnwerbung: Markus Cavegn (AD), Markus Rottmann (text), Daniel Soldenhoff (graphics).