The Navigator for American Express: Which credit card is right for me?
The Zurich-based dialog marketing agency Der Navigator has developed a microsite for Swisscard AECS, a joint venture between American Express and Credit Suisse. The microsite showcases American Express's card portfolio.
Eight characters, three women and five men, represent the Microsite the portfolio of eleven "Private Cards". The characters are intended to represent typical representatives of the core target group and help users to find the right card for them. If you move the mouse over one of the characters, it starts to move. When clicked, the character moves to the foreground and leads to the benefits, offer and application. The accompanying display campaign, for example on Cash.ch or Fuw.ch, and a comprehensive Google AdWords campaign ensure that the microsite is publicized.
Responsible at Swisscard AECS: Christoph Stuber (Manager American Express Credit Cards), Silvia Bandschapp (Project Management). Responsible at Der Navigator: Christoph Bohn (concept/texts), Salvatore Pittalis (screen design), Michael Sieber (videos), On-Idle, London, Marc Peter (animation/programming), Martin Bauer (consulting, overall responsibility)
