Super Bowl: Advertising of superlatives
This Sunday, the National Football League (NFL) championship game took place in the United States. As it does every year, the Super Bowl was a spectacle not only from a sporting perspective but also in terms of advertising.
The Super Bowl regularly achieves the highest ratings on US television. If you want to run a commercial here, you have to dig deep into your pockets. Fox charges almost three million dollars for a 30-second spot during the broadcast of the final game - not including production costs. The broadcaster already sold its allotment of advertising time for the Super Bowl final in October.
A strikingly large number of commercials this year come from the automotive industry. Almost half of all advertising companies are from the industry or have something to do with it indirectly. A total of nine car brands are represented, including Audi, Volkswagen, Chevrolet, BMW and Mercedes-Benz. As usual, there were also commercials from beer manufacturer Budweiser. The top brands this time also include Pepsi and Coca-Cola.
Advertising Age has devoted itself to the topic in detail. All the commercials are available on the magazine's website: Adage.com.
http://www.youtube.com/watch?v=R55e-uHQna0
Volkswagen had Darth Vader take part in its commercial.
(Image: Keystone)
