Draft FCB/Lowe Group: Ascending the throne with BMW
In the «Upper Mid-Size» category, the BMW 5 Series Sedan was voted the best vehicle. To celebrate this and thank readers for their many votes, BMW commissioned the advertising agency DRAFTFCB Lowe Group to create a special thank-you campaign for the readers of «Auto Illustrierte.».
With the robe of a king, the agency alludes to the fact that this limousine has won the royal class.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Tizian Walti, Max Kortmann (text, concept), Christoff Strukamp (AD), Jean-Marc Grubenmann (graphics); Rolf Jeger, Christina Koch (consulting).
