Innovative Inflight Publishing: New Concept at Helvetic Airways
On the summer schedule: a booklet for each destination.
Helvetic Airways is not only pursuing an innovative, flexible and personalized concept in terms of nonstop destinations, VIP charters and service (www.helvetic.com), but also in terms of publishing. The in-flight magazine concept, which has been pursued for four years, is now being replaced by exclusive booklets, each tailored to a selected Helvetic Airways destination. Primafila AG remains Helvetic Airways' publishing partner. In concrete terms, four booklets will be published in (early) spring, namely on Puglia, Wales, the Baltic Sea and Zurich/Bern. Each destination issue will be co-written by a literary protagonist, a connoisseur of the respective region. The conception is accordingly held very personally, exclusive and valuable. The travel tips for the destinations will continue to be updated online. The new destination booklets will be distributed on board and via Helvetic Airways business partners in the travel industry. The booklets can be ordered from March from: [email protected].
Read more about corporate publishing in this issue of Werbewoche:
Innovative Inflight Publishing: New Concept at Helvetic Airways
Japanese magazine: Primafila in Japan.
Denon presents corporate media
