Last but not least: Chinese woman successfully sues advertising broadcast as a waste of time
A Chinese woman was forced to watch 20 minutes of commercials before a movie screening. She has now sued a movie theater and a film distributor over the matter. The court in the capital of Shaanxi Province accepted the lawsuit.
In her lawsuit, Chen Xiaomei argued that the cinema and film distributor had wasted her time and restricted her right to freedom of choice. She wants the admission price of four euros (35 yuan) back as well as compensation of the same amount. She is also demanding a further yuan for the emotional damage she believes she has suffered, according to an APA press release. Chen Xiaomei has also demanded a written apology. Her lawyer, on the other hand, is demanding that viewers be informed of the length of the advertisement before the film is shown. In future, the cinema should indicate the length of the advertisement on its website, in the entrance hall or via a customer telephone hotline. In addition, film distributors should limit advertising to a maximum of five minutes.
Our right to freedom of choice is also debatable. If you walk through the streets of Zurich, you can hardly speak of voluntary advertising consumption, but rather of an invasion of privacy. But what about the insight into our consumer behavior that we voluntarily grant to various agencies for just a few discount brands?
Our right to freedom of choice is also debatable. If you walk through the streets of Zurich, you can hardly speak of voluntary advertising consumption, but rather of an invasion of privacy. But what about the insight into our consumer behavior that we voluntarily grant to various agencies for just a few discount brands?
