Kälinkom & Partner: Precisely metered with Siemens
Kälinkom & Partner has developed a TV commercial for Siemens' new eco-friendly i-Dos washing machine that playfully demonstrates just how easy precise dosing can be.
The new washing machine automatically doses water and detergent - precisely to the milliliter. The exact dosage is calculated according to the weight and type of laundry, which saves detergent and water.
The commercial is currently going viral on TV channels and on the Internet.
Responsible at BSH Hausgeräte: Marc Wiefel (Head of Marketing Bosch/Siemens/Gaggenau), Sandra Brack (Brand Manager Siemens Home Appliances). Responsible at Kälinkom & Partner: Rolf Kälin (CD), Rolf Kälin/John Leuppi (concept), Ben Hartenstein (director), Schokolade (film production).
