Draft FCB/Lowe Group congratulates Mini
The Mini has once again taken the top spot in Auto Illustrierte's reader poll. The marketing specialists at Draft FCB/Lowe Group are celebrating this achievement with a congratulatory ad.
For three years, the Mini was in the slipstream of the Fiat 500 in the readers' poll, but now the British car has overtaken the Italian again. The motif shows: The Tifosi who have recently converted to Mini cannot completely do without the Italian attitude to life despite all the fun on the bends. The rear-view mirror caps shine in the Italian national colors instead of the British Union Jack.
Responsible at Mini: Eveline Bauert (Head of Communication Mini). Vresponsible at Lowe: Daniel Comte (ECD), Boris Beuckmann (text), Frédéric Nogier (AD), Cinthia Stettler (graphics); Rolf Jeger, Martin Gonzenbach, Jasmin Jost (consulting).
