Ogilvy Interactive: Many new fans for Dr. Oetker

In the target group of 18- to 30-year-olds living in their first own apartment, frozen pizzas have a lot of fans, the agency writes in a statement. And the frozen pizza "Casa di Mama" tastes as if it were made by mom. But not only when eating, but also when washing, ironing, cleaning, etc., some people wish they could have their mothers and their helping hands back, it continues.

At Facebook.com/casadimamaschweiz fans are asked to upload original videos or photos, along with a short description, by the end of January 2011 to show when they miss their mom the most. The most original entry with the most votes wins. Pascal Remmert, Marketing Manager at Dr. Oetker Switzerland, is delighted with the lively demand: "After just four weeks, we already had over 2,000 Casa di Mama fans and we are sure that there will be a few more to come." In addition, the fan page offers fans the opportunity to be introduced to new product varieties at an early stage or to ask for new flavors.

Responsible at Ogilvy Interactive: Björn Schneider (overall responsibility), Benjamin Franken (CD), Simone Paulzen (text), Sandra Pellny (consulting).