Making the listening experience visible

In its more than 60-year history, the Swiss hearing aid manufacturer Phonak has become the world's leading provider of outstanding solutions for people with hearing loss. A promise that is once again underlined by the company's latest platform: The "Phonak Spice" generation consists of an even more powerful micro-chip, an optimized and even smaller housing design, new fitting software and a variety of new product families. As the global lead agency for dialog marketing, Wunderman Switzerland, together with other specialists from the Y&R Group, was involved in this key project for Phonak at a very early stage. The results of the partnership-led agency/client project team range from naming and strategy to a campaign with sculptures by Amy Goodheart. These aim to make the special hearing experience visible. pan