Advico Young & Rubicam: Eavesdropping in the mountain pub
Advico Young & Rubicam created radio spots for the winter sale at Sportplausch Wider. The music you hear is the kind that usually plays only when locals are hanging out among themselves at the mountain pub.
Winter sports are great, but also very expensive: the prices of ski lifts, restaurants and hotels make visitors from the lowlands despair - and conjure up a blissful smile on the faces of mountain dwellers, who make a killing season after season. The new radio commercials from Advico Young & Rubicam with songs in the typical Musikantenstadl sound confirm these fears: In the mountains, they take great pleasure in using all sorts of tricks to take money out of tourists' noses. Towards the end of the commercial, the consolation: thanks to the sale at Sportplausch Wider, you can at least ease the strain on your battered budget when buying equipment.
To the spot Zillertaler.mp3
To the spot Polka.mp3
To the spot Waltz.mp3
The recording was made with the Tyrolean singer Kurt Huber (www.livemusik-kurt.ch), who has performed several times at the GP der Volksmusik. The spots have been in use since the end of December 2010.
Responsible at Sportplausch Wider:Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Martin Stulz (CD/lyrics), NJP Tonstudio, Leos Gerteis/Gino Todesco(sound engineering and composition).
