KSB draws attention to first FSC-certified diaper for Coop
The KSB agency has created an ad campaign designed to promote Coop Oecoplan's first FSC-certified diaper.
Since August 2010, Coop has been offering the first FSC-certified diaper in Switzerland. This means that the raw material for the diapers comes from exemplary, FSC-certified forestry. In addition, the diaper is bleached without chlorine and is produced using green electricity. Overall, the new Oecoplan diaper has 30 percent less impact on the environment than conventional disposable diapers.
Coop is drawing attention to the new diaper with an ad. The motif, created by the KSB agency, takes up the theme in an ambiguous way: The diaper is intended for the offspring, but also provides offspring itself - namely in the form of renewable trees in the FSC-certified forests that supply the raw material.
The advertisement appears in the current Verde magazine, in the Coop and daily press.
Responsible at KSB: Uwe Schlupp, Flo Wacker (CD), Jowita Jaskiewicz (AD), Beat Egger, Daniel Zehnder (text), Dany Kielholz (consulting management), Audrey Isaak (consulting), Bettina Beyeler (DTP). Photo: Jonathan Heyer. Image processing: Patrik Rohner. Lithography: NC. Media: Coop Media, Karin Heliopoulos and The whole Media. Responsibleat Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Helmut Träris (Head of Near Food/Hard Goods), Christof Braun (Deputy Head of Advertising).
