McCann Erickson: New commercial for Coca-Cola Zero
McCann Erickson has created a new TV and cinema spot for Coca-Cola Zero. The declared goal is to further increase loyalty to the brand among mainly male consumers.
Also the new spot "The Date" is set in the Coke Zero adventure world, where anything is possible. This time, the hero is brought to his date just in time by a swat team in an action fireworks show, where he has an annoying would-be Casanova unceremoniously taken away, and then flies off with his beloved.
The local implementation with adaptation of the spots was carried out by McCann Erickson Zurich. The TV, cinema and digital spots have been broadcast since December 27, 2010.
Responsible at McCann Erickson: Annika Seidel and Christiane Hahn (consulting), Marcus Josty (AD), Sascha Borsai (text/concept). Responsible at Coca-Cola Switzerland: Christoph Reitmeir, Brand Activation Manager.
