JvM/Limmat: Graubünden Ibexes comment on Bernese Ibex Paul
Since 2007, the two ibexes Gian and Giachen talk about everything that comes under their horns. They mock bikers, skiers, snowboarders and the fog. Shortly before Christmas, the two noticed the Bernese ibex Paul.
Poor Paul unabashedly scratches his butt out of boredom. Of course, Gian and Giachen also have something to say about this.
The video is part of the multi-year communication offensive "Enavant Grischun" by Graubünden Ferien and is used exclusively online, with considerable success: According to a statement by the agency, it reached 60'000 views on Youtube within a short time, became a favorite on Facebook and made it into the editorial content of 20 Minuten Print and Online, Die Südostschweiz as well as various radios.
Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Brand Management & PR),Mike Frei (Brand Management & PR).Responsible at Jung von Matt/Limmat: Fernando Perez, Livio Dainese (CD), Samuel Christ (Text), Cyrill Hauser (PR),Nicolas Schoberth, Florence Studer (Consulting), Erasmo Palomba (Art Buying).
