BSW with new managing director
Peter Leutenegger will become the new managing director of BSW Leading Swiss Agencies, the association of Switzerland's leading advertising and communications agencies. He will assume this role effective as of the general meeting on May 18, 2011.
Peter Leutenegger was the owner of the agency FCB Leutenegger Krüll (later Draftfcb and since 2008 Draftfcb/Lowe Group) in Wallisellen for over 25 years. He sold his shares in the agency in 2009 and has since worked as a management and communications consultant. He was a member of the BSW Board of Directors from 2002 to 2009 and BSW President from April 2004 to March 2006.
Leutenegger succeeds Walter Merz, who has managed the office for twelve years and will leave the association in May 2011. In order to ensure a smooth transition, Leutenegger will be working for the association on a 20 percent basis from January 2011, according to a press release issued on Monday.
Leutenegger succeeds Walter Merz, who has managed the office for twelve years and will leave the association in May 2011. In order to ensure a smooth transition, Leutenegger will be working for the association on a 20 percent basis from January 2011, according to a press release issued on Monday.
